The most popular and sustainable materials for stands in 2026
Certified wood, recycled aluminium, acoustic fabrics and bioplastics: the materials dominating sustainable stand design this year.
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Blog
Guides, trends and strategies for trade fairs
Practical tips from our team with over 40 years of experience in stand design and fair management.
Trends
Trade show stand design trends for 2026: sustainability, technology and immersive experiences
The 6 trends defining stand design in 2026: immersive experiences, sustainable materials, modularity, minimalism, digital technology and programmable lighting.
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The impact of colour and lighting on stand perception
How to combine colour palettes and strategic lighting to create a memorable visual identity at trade fairs.
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Custom stand vs. modular rental: which is right for you?
An honest comparison between custom and modular rental stands to help you choose based on your budget and objectives.
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How to identify and attract your target audience at a trade fair
Define your fair buyer persona, tailor your stand message and design activations that convert visitors into qualified leads.
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Stands that spark conversations: the power of narrative design
A stand that tells a story creates stronger emotional connections. Learn how to apply storytelling to your exhibition space design.
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Design strategies tailored to the type of trade fair
Not all events are alike. We explain how to adapt your stand design to sector-specific, general, or international fairs.
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Stand assembly and dismantling planning: a complete guide
Everything you need to coordinate before, during and after the fair to ensure a smooth build-up and break-down.
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How to design a stand that attracts clients at first glance
The visual elements, spatial layout and signage that transform a stand into a visitor magnet.
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A guide to exhibiting at your first international trade fair
From choosing the right event to logistics and communications: everything you need to know before making the leap to international fairs.
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Sustainable materials in stands: between trend and responsibility
Beyond green marketing: which materials are truly sustainable, which are greenwashing and how to communicate it effectively at trade fairs.
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The importance of lighting in stand design
Lighting can make the difference between a stand that goes unnoticed and one that draws eyes from across the hall.
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