STAND PLANNING, ASSEMBLY, AND DISMANTLING - KEY TIPS
Trade shows and marketing can be powerful tools for businesses of all sizes, but making the most of your stand design is essential. After all, it’s not just about the exhibitor’s graphics standing out; the structure itself must also attract potential customers.
When planning and building a stand or booth for an exhibition, it is crucial to consider the specific standards and regulations of the industry. Additionally, the work involved in setting up and dismantling a stand can be incredibly tedious, especially since many exhibitors operate with limited time and resources, all while trying to promote their product or service.
This article will focus on key tips for assembling and dismantling a stand professionally and efficiently. It will address topics such as deadlines, labor costs, safety, and more.
Trade Show Standards and Regulations
The first step in planning and designing a stand is to become familiar with the specific rules and regulations of the trade show in question. Exhibition halls often have strict standards, both for the fabrication and installation of stands. Failure to comply with these rules can result in denial of entry, fines, or worse.
When considering your stand design, make sure to account for regulations concerning materials, configurations, and dimensions. Additionally, keep in mind that weight regulations will be strictly enforced, making it vital to ensure the stand is safe for all attendees, exhibitors, and clients.
Assembly and Dismantling Schedule
Planning is essential when it comes to assembling and dismantling a stand, so it’s a good idea to create a schedule. This should be done early on to allow for any necessary adjustments. Set incremental milestones, such as completing the design, hiring labor, and finalizing permits.
For the assembly process, an order of actions should be established. This usually includes:
• Assembling and installing graphic components.
• Installing the lighting.
• Securing the stand to the floor.
Pay close attention to deadlines, as exhibition halls often impose penalties for delays.
Dismantling should also be planned carefully. The work should be divided and prioritized to efficiently remove all stand components while minimizing damage as much as possible. This ensures that all components are removed and returned on time.
Labor Costs and Required Skill Sets
Labor costs at exhibitions can be quite high, especially for skilled labor. It’s important to note that some tasks require specialized workers, such as electricians and structural engineers.
When hiring labor for the trade show:
• Select a reputable company with experienced workers.
• Request references and examples of previous work.
• Obtain a fixed budget before signing any contract.
Safety
It’s essential to consider the safety of personnel and attendees while designing and assembling the stand.
• Tape down cables and railings securely.
• Fix all lamps to avoid potential tripping hazards.
• Workers should receive instructions on proper lifting techniques and always wear appropriate protective equipment.
Before dismantling:
• Inform workers about specific tasks to ensure a safe dismantling process.
• Ensure they are aware of potential hazards and necessary precautions.
The success of the stands at the ANUGA food and beverage trade fair is a great example of intelligent design and planning. The company used a modular design that allowed for quick and easy assembly without compromising aesthetics. Additionally, they hired local workers familiar with labor laws to construct their stand.